The hearing aid market is undergoing a remarkable transformation. Fueled by an aging population and rapid advances in smart technology, demand for accessible hearing solutions is expected to surge through 2025. One of the clearest signals of this change is the explosive growth of over-the-counter (OTC) hearing aids.

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Why OTC? Consumers are looking for:

Tech-enabled solutions that integrate seamlessly into daily life

Affordable price points that don’t compromise on quality

Prescription-free access for faster, easier adoption

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This is where Zepp Clarity is emerging as a category leader. Our FDA-registered, app-connected hearing aids provide the convenience of OTC solutions with the reassurance of licensed audiologist support—meeting modern expectations without sacrificing clinical expertise.

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That leadership is gaining recognition. In a recent Forbes feature, author Bart Astor shared his personal journey with hearing loss and how Zepp Clarity helped him overcome common barriers. From the quick online hearing test to seamless audiologist consultations, he described the experience as better hearing without the wait.

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For clinics and distributors, this recognition represents more than just a media mention—it’s validation of a broader shift in hearing healthcare. OTC devices like Zepp Clarity are helping bridge the gap between consumer demand and traditional clinical models, offering a modern, scalable way to serve millions who may have previously delayed care.

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As OTC adoption accelerates, Zepp Clarity remains committed to shaping the future of hearing health: smarter, more connected, more inclusive.

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Learn more about Zepp Clarity here.

Read the full Forbes article here.